Brief
The purpose behind this project was to select a town/city and intended audience for a new spice company. I developed a name, logo, and packaging for at least 2 different spices within this company’s new brand.
Deliverables
Branding and Packaging Design
Process
As I grew up in the area, it holds sentimental value to me, which prompted me to select Baltimore as my location and intended audience. After expanding my knowledge of the history, people, and quirks of Baltimore, I created the branding and story of a new spice company, based in the area I love so much.
One Color, Black on color, & white on black
Packaging Designs
Label Design #1
Label Design #2
Packaging Design Side view
Packing Design top view
Programs used: Adobe Illustrator and Photoshop
